Design and Art Direction
2020–2024
At Puffco, I spent four years on the social team designing, concepting, and art directing on set—driving conversation around its products. We obsessed over hash culture and had a lot of fun doing it.
Puffco Proxy Wizard
Creative Director: Kirk Summers, Daniel Paris
Art Direction: Michael Corey
Production: Mo Carpio, Kaitlynn Scannel
DP: Gabriel Bienzcycki
Grip: Eli Difiore
MUA and Hair: Justine Fang
MUA and Assist: Jordyn Mares
Dab Sweats
Design and Art Direction for the Puffco Sweatsy Towel. We made a video that shows new users what dab sweats are while paying homage to seasoned hash smokers.
Creative Director: Kirk Summers
Video Concept: Michael Corey
Designer: Michael Corey
Art Direction: Daniel Paris, Michael Corey
Production: Mo Carpio, Kaitlynn Scannel
DP: Gabriel Bienczycki
Dabbers Debate
Social concept inspired by our community's debates over water dabs versus dry dabs.
Creative Director: Kirk Summers
Art Direction: Michael Corey, Daniel Paris
Creative Producers: Mo Carpio, Kaitlynn Scannel, Keely Metlen
DP: Gabriel Bienzcyck
Can we be friends?
We compare the fascinating similarities between hash culture and the hype around natural wine. Two communities seeking quality and flavor, can they be friends?
Creative Director: Kirk Summers
Art Director: Michael Corey
Creative Producers: Mo Carpio, Kaitlynn Scannel, Keely Metlen
DP: Gabriel Bienzcycki
Proxy Travel Bag
Creative Director: Kirk Summers
Art Direction: Michael Corey, Daniel Paris
Creative Producer: Mo Carpio, Kaitlynn Scannel
PA: Keely Mettlen
DP: Gabriel Bienzcycki
Audio: Emily Tong
Grip: Ron Mendez
Gaffer: Jeremy Gulco